Joewell
ジョーウェル / 東光舎
- Japan
- Est. 1917
-
Budget Luxury
Joewell is a Japanese scissor brand by Tokosha Co., founded in 1917 in Tokyo, offering powder metal and cobalt alloy professional shears.
History and BackgroundJoewell is the professional scissor brand of Tokosha Co., Ltd., founded in 1917 in Tokyo, Japan. With over 100 years of continuous operation, Joewell is one of the oldest dedicated hair scissor manufacturers still active today. The company headquarters remain in the Honkomagome district of Bunkyo ward, Tokyo.Steel...
History and Background
Joewell is the professional scissor brand of Tokosha Co., Ltd., founded in 1917 in Tokyo, Japan. With over 100 years of continuous operation, Joewell is one of the oldest dedicated hair scissor manufacturers still active today. The company headquarters remain in the Honkomagome district of Bunkyo ward, Tokyo.
Steel Tiers
Joewell organizes its scissors into three steel tiers. The top tier uses Powder Metal Alloy, produced through powder metallurgy for fine grain structure and edge retention. The middle tier uses Cobalt Base Alloy. The entry tier uses Special Stainless Steel.
The Cobalt series is notable for its hardness rating of 57 to 59 HRC. This is lower than Joewell’s standard stainless models, which reach 62 to 63 HRC. This may seem counterintuitive. However, Joewell states that the cobalt alloy wears differently than standard stainless steel. According to the company, the cobalt blade maintains its sharpness longer due to the specific way the edge erodes during use, even though the steel is technically softer on the Rockwell scale.
Manufacturing Process
Joewell’s production involves heating steel above 1000 degrees Celsius during forging, followed by ice hardening to minus 80 degrees Celsius. This extreme temperature range transforms the steel’s crystalline structure. The sub zero quench step is designed to convert retained austenite into martensite, which increases edge stability.
All Joewell models are ungezahnt, meaning non serrated with smooth blade edges. This is a deliberate design choice. Smooth blades enable slicing and slide cutting techniques that serrated edges cannot perform cleanly. Serrated blades grip hair and force a chopping action. Smooth convex blades allow hair to glide along the edge, giving the stylist more control over movement and texture.
Nickel Sensitivity and Titanium Options
Joewell specifies that the nickel content in its stainless steel models stays below 0.6%. This is relevant for stylists and clients with nickel allergies, as prolonged skin contact with higher nickel content metals can trigger contact dermatitis. See our Nickel Allergy Awareness guide for more on this topic.
For stylists with severe nickel sensitivity, Joewell offers titanium coated models. The titanium layer creates a barrier between the steel and the user’s skin, effectively eliminating direct nickel contact while preserving the blade properties of the underlying steel.
Design Philosophy
Joewell’s master craftsmen hand finish each scissor. The company positions itself as focused on diverse cutting needs, producing models for blunt cutting, slide cutting, volume control, texture control, and combined cut and thin techniques. The brand has maintained its Tokyo manufacturing base throughout its history, and its product line reflects a commitment to the smooth blade tradition that defines Japanese scissor making.
URUSHI Series
Joewell also produces an URUSHI series. Urushi (漆) is traditional Japanese lacquer, and these models feature lacquered handles that combine functional grip with a distinctive aesthetic. The URUSHI line sits at the top of Joewell’s range, reflecting the company’s willingness to blend craft traditions outside of metalwork into their shear design.
Product Types
Specialties
Where to Buy
Official Brand Websites
Authorized Retailers
Retailers stocking Joewell
ScissorPedia catalogues 11 retailers carrying Joewell.
- Japan Scissors — Australia · ships to Australia, New Zealand, USA, Canada, UK, Ireland, Europe, Asia
- Kittemi — Japan
- Refun — Japan
- Scissors shop Hayashi — Japan
- Chris & Sons — UK
- Scissors Craft — UK
- yoiscissors.co.uk — UK
- HairArt — USA · ships to USA
- Precision Shears — USA · ships to USA
- SHEAR INTEGRITY — USA · ships to USA
- SHEAR WORLD — USA · ships to USA
Products
Articles About Joewell
How Joewell Compares
| Brand | Joewell | Hikari | Mina | togiya |
|---|---|---|---|---|
| Country | Japan | Japan | Japan | Japan |
| Price Tier | Mid-Range | Mid-Range | Entry | Mid-Range |
| Steel | Powder Metal Alloy, Cobalt Base Alloy, Special Stainless Steel | — | Japanese Stainless Steel, 440C | — |
| Handles | — | — | Offset, Crane | — |
| Specialties | Blunt cut, Slide cut, Volume control, Texture control, Cut and thinning | Blunt cut, Slide cut, Texture control (8%, 20%), Volume control, Precision cut, Graduation, Layer cut | Blunt cut, Slide cut, Point cut, Precision cut, Texturizing, Scissor-over-comb, Layering, Slicing | Blunt cut, Slide cut, Point cut, Volume control, Texture control, Cut & Thinning |
| Founded | 1917 | 1967 | 2010s | 1965 |
Verified Sources
- Primary 🌐 Joewell Scissors — Official Japan (manufacturer official)
Frequently Asked Questions
Joewell scissors are manufactured in Japan by TOKOSHA CO., LTD., established in 1917 in Tokyo113-0021 JAPAN.
Joewell uses Powder Metal Alloy, Cobalt Base Alloy, Special Stainless Steel in their scissor lines. See our [Powder Metal Alloy reference](/reference/steel-types/nano-powder-metal/) for technical details.
Joewell scissors are in the mid-range price tier ($150–$350). At this price point, they compete with Alu-Coba, Axis, BMC. Value depends on your cutting volume, technique preferences, and maintenance habits.
Joewell specializes in Blunt cut, Slide cut, Volume control, Texture control, Cut and thinning. Their scissors use Powder Metal Alloy steel.