Precious
Precious-プレシャス-.
About Precious
In brief
Precious is a Japanese scissor brand from Seki City founded in 2009, selling direct-to-consumer shears with premium cobalt and V10 steel.
Cutting Scissors · Thinning Scissors · Left-Handed Scissors 5.0–5.0 in
Profile updated Apr 2026
Price
Price not documentedWhere to buy
1 retailerBuying routes
Where to buy Precious
Retailers ScissorPedia has catalogued. Prices and stock are on each store’s site.
Japan 1 retailer
Maker’s own dealer information: official site ↗
Catalogue map
The Precious range
3 models · 5.0–5.0 in
Cutting Scissors 2 models Price not documented
Thinning Scissors 1 model Price not documented
Pictured models
No reviewed model photography is available yet.
All 3 Precious model names
One pair of hands plans, makes, and sells every Precious shear: founder Kazuteru Okuda, a former factory manager at a scissor maker, has run the brand from Seki City, Gifu Prefecture since founding it in 2009. Precious sells web-only and direct, which the company says keeps cobalt alloy and V10 steel at prices conventional distribution would put a tier higher. Thinners come in 15 to 30 percent removal rates.
About Precious
Precious is a Japanese scissor brand founded in 2009 and based in Seki City, Gifu Prefecture. The brand operates under Precious-プレシャス- and sells directly to stylists through its online store, cutting out traditional distribution middlemen. According to the company, this direct model allows them to offer higher grade steel at lower retail prices than the typical supply chain permits.
The brand was founded by Kazuteru Okuda, who previously worked as a factory manager at a scissor manufacturer where he crafted shears for well known stylists. After going independent, Okuda chose to sell exclusively online, handling the planning, manufacturing, and sales himself.
Product Range
Precious offers cutting scissors, thinning scissors, and left-handed scissors. Their thinning shears come in several volume control variations ranging from 15% to 30% removal. They also produce models suited for blunt cutting, chop cutting, wet cutting, and dry cutting techniques.
According to Precious, all scissors use higher grade steel materials (cobalt alloys, V10, and similar) rather than basic stainless alloys. Each pair is built to order based on stylist feedback rather than pulled from a standard catalog.
Steel and Pricing
Precious describes their pricing philosophy in terms of the Japanese scissor market’s steel tiers. At the lower end are stainless alloy scissors typically found under 50,000 yen. Above that sit cobalt alloys and V10 steel, then Super Gold and micro fine particle steel at the top. Precious states that their direct sales model lets them offer scissors made with the higher tier materials at prices that would normally only buy lower tier steel through conventional distribution.
Market Positioning
Precious sells directly online to working stylists and barbers in Japan. Buyers outside Japan can check current international shipping options with the brand.
Sources
- Precious official website: precious-p.com
See Also
How Precious compares
Similar origin and adjacent price band. Brass rows differ; “—” means the field is not documented yet.
| Spec | PreciousPrecious | AlphaAlpha | Alu-CobaAlu-Coba | AuroAuro |
|---|---|---|---|---|
| Country | Japan | Japan | Japan | Japan |
| Typical price | Price not documented | Price not documented | US$200–250Price band US$200–400 · Mid-range | US$424–499Price band US$400–800 · Premium |
| Steel | Cobalt, V10 | SG2 | Cobalt steel | Cobalt Alloy |
| Edge type | — | — | — | Straight |
| Handles | — | — | — | Offset, Straight, Crane |
| Left-handed | — | — | — | — |
| Thinning | 1 models | 1 models | — | 2 models |
| Specialties | Thinning, Volume control(15%), Volume control(20%), Volum… | Volume control, Slide cut, Stroke cut, Blunt cut, Texture… | Base cut, Step cut, Volume control, Texture control | Cobalt alloy builds, Multi-tooth thinning options, Handle… |
| Founded | 2009 | 2006 | 1946 | — |
Frequently Asked Questions
6 answers you can open one at a timeIs Precious a Japanese scissor brand?
Yes. Precious is a Japan-based brand in Seki City, Gifu Prefecture, the heart of Japan’s scissor-making region, where founder Kazuteru Okuda plans, makes, and sells the shears himself.
How does Precious sell its scissors?
Precious works as a web-sales-only brand, selling shears directly to stylists through its own online store rather than through shops or distributors. Founder Kazuteru Okuda handles the planning, making, and selling himself.
What steel does Precious use?
Precious builds its shears mainly from Cobalt Alloy, which the brand pairs with its direct-sales model to keep higher-grade steel at an accessible price.
What kinds of scissors does Precious make?
The range covers cutting scissors, thinning scissors, and left-handed scissors, with thinners offered in several volume-removal rates from roughly 15 percent up to 30 percent.
How much do Precious scissors cost?
Precious sits in the middle of the price range for Japanese-made shears. The brand’s store at precious-p.com lists current models and prices.
Does Precious make left-handed scissors?
It does. The Precious range carries left-handed builds as well as the standard right-handed cutting and thinning models.
Ratings & reviews
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