Precious
- Japan
- Est. 2009
-
Budget Luxury
Precious is a Japanese scissor brand from Seki City founded in 2009, selling direct-to-consumer shears with premium cobalt and V10 steel.
About PreciousPrecious is a Japanese scissor brand founded in 2009 and based in Seki City, Gifu Prefecture. The brand operates under Precious-プレシャス- and sells directly to stylists through its online store, cutting out traditional distribution middlemen. According to the company, this direct model allows them to offer higher grade steel...
About Precious
Precious is a Japanese scissor brand founded in 2009 and based in Seki City, Gifu Prefecture. The brand operates under Precious-プレシャス- and sells directly to stylists through its online store, cutting out traditional distribution middlemen. According to the company, this direct model allows them to offer higher grade steel at lower retail prices than the typical supply chain permits.
The brand was founded by Kazuteru Okuda, who previously worked as a factory manager at a scissor manufacturer where he crafted shears for well known stylists. After going independent, Okuda chose to sell exclusively online, handling the planning, manufacturing, and sales himself.
Product Range
Precious offers cutting scissors, thinning scissors, and left-handed scissors. Their thinning shears come in several volume control variations ranging from 15% to 30% removal. They also produce models suited for blunt cutting, chop cutting, wet cutting, and dry cutting techniques.
According to Precious, all scissors use higher grade steel materials (cobalt alloys, V10, and similar) rather than basic stainless alloys. Each pair is built to order based on stylist feedback rather than pulled from a standard catalog.
Steel and Pricing
Precious describes their pricing philosophy in terms of the Japanese scissor market’s steel tiers. At the lower end are stainless alloy scissors typically found under 50,000 yen. Above that sit cobalt alloys and V10 steel, then Super Gold and micro fine particle steel at the top. Precious states that their direct sales model lets them offer scissors made with the higher tier materials at prices that would normally only buy lower tier steel through conventional distribution.
Market Positioning
Precious targets working stylists and barbers in Japan who want quality steel without the typical markup. The web only sales approach keeps overhead low. For American stylists, this brand is primarily relevant as a reference point for how direct to consumer Japanese scissor brands operate, though international availability may be limited.
Sources
- Precious official website: precious-p.com
Product Types
Specialties
Where to Buy
Official Brand Websites
Products
Products for this brand will be added soon.
In the meantime, you can visit the official website to explore their product range.
How Precious Compares
| Brand | Precious | PHX-Japan | Sakura | Yamato |
|---|---|---|---|---|
| Country | Japan | Japan | Japan | Japan |
| Price Tier | Mid-Range | Mid-Range | Mid-Range | Mid-Range |
| Steel | — | — | — | — |
| Handles | — | — | — | — |
| Specialties | Thinning, Volume control(15%), Volume control(20%), Volume control(15-20%), Volume control(20-26%), Volume control(24-30%), Blunt cut, Chop cut, Wet cut, Dry cut | Slide cut, Chop cut, Fine cut, Vertical cut, Texture control (20-30%), Texture control (30-40%), Texture control (40-50%), Volume control, Straight cut | Blunt cut, Slide cut, Point cut | — |
| Founded | 2009 | — | — | — |
Frequently Asked Questions
Precious scissors are manufactured in Japan by Precious-プレシャス-., established in 2009 in Gifu Prefecture.
Precious scissors are in the mid-range price tier ($150–$350). At this price point, they compete with Alu-Coba, Axis, BMC. Value depends on your cutting volume, technique preferences, and maintenance habits.
Precious specializes in Thinning, Volume control(15%), Volume control(20%), Volume control(15-20%), Volume control(20-26%), and 5 more.
