Precious
Precious-プレシャス-.
Who it suits
Precious is a Japanese scissor brand from Seki City founded in 2009, selling direct-to-consumer shears with premium cobalt and V10 steel.
Price position
$0 · tier 3 of 5
Profile completeness
8/9Profile coverage
- Models
- 3 catalogued
- Product types
- 3 documented
- Materials
- 2 documented
One pair of hands plans, makes, and sells every Precious shear: founder Kazuteru Okuda, a former factory manager at a scissor maker, has run the brand from Seki City, Gifu Prefecture since founding it in 2009. Precious sells web-only and direct, which the company says keeps cobalt alloy and V10 steel at prices conventional distribution would put a tier higher. Thinners come in 15 to 30 percent removal rates.
About Precious
Precious is a Japanese scissor brand founded in 2009 and based in Seki City, Gifu Prefecture. The brand operates under Precious-プレシャス- and sells directly to stylists through its online store, cutting out traditional distribution middlemen. According to the company, this direct model allows them to offer higher grade steel at lower retail prices than the typical supply chain permits.
The brand was founded by Kazuteru Okuda, who previously worked as a factory manager at a scissor manufacturer where he crafted shears for well known stylists. After going independent, Okuda chose to sell exclusively online, handling the planning, manufacturing, and sales himself.
Product Range
Precious offers cutting scissors, thinning scissors, and left-handed scissors. Their thinning shears come in several volume control variations ranging from 15% to 30% removal. They also produce models suited for blunt cutting, chop cutting, wet cutting, and dry cutting techniques.
According to Precious, all scissors use higher grade steel materials (cobalt alloys, V10, and similar) rather than basic stainless alloys. Each pair is built to order based on stylist feedback rather than pulled from a standard catalog.
Steel and Pricing
Precious describes their pricing philosophy in terms of the Japanese scissor market’s steel tiers. At the lower end are stainless alloy scissors typically found under 50,000 yen. Above that sit cobalt alloys and V10 steel, then Super Gold and micro fine particle steel at the top. Precious states that their direct sales model lets them offer scissors made with the higher tier materials at prices that would normally only buy lower tier steel through conventional distribution.
Market Positioning
Precious targets working stylists and barbers in Japan who want quality steel without the typical markup. The web only sales approach keeps overhead low. For American stylists, this brand is primarily relevant as a reference point for how direct to consumer Japanese scissor brands operate, though international availability may be limited.
Sources
- Precious official website: precious-p.com
See Also
Precious at a glance
- Budget
- Mid-range $200–400
- Makes
- Cutting Scissors, Thinning Scissors, Left-Handed Scissors
- Based in
- Japan
- Catalogue
- 3 models listed
- Established
- 2009
Product Types
Specialties
Materials & Construction
The steel, edges, and handle styles Precious works in:
Where to Buy
Official Brand Websites
Products
How Precious compares
Same listed origin, adjacent price tier. Rows tinted brass differ; "—" means the field is not documented yet.
Frequently Asked Questions
6 answers you can open one at a timeIs Precious a Japanese scissor brand?
Yes. Precious is a Japan-based brand in Seki City, Gifu Prefecture, the heart of Japan’s scissor-making region, where founder Kazuteru Okuda plans, makes, and sells the shears himself.
How does Precious sell its scissors?
Precious works as a web-sales-only brand, selling shears directly to stylists through its own online store rather than through shops or distributors. Founder Kazuteru Okuda handles the planning, making, and selling himself.
What steel does Precious use?
Precious builds its shears mainly from Cobalt Alloy, which the brand pairs with its direct-sales model to keep higher-grade steel at an accessible price.
What kinds of scissors does Precious make?
The range covers cutting scissors, thinning scissors, and left-handed scissors, with thinners offered in several volume-removal rates from roughly 15 percent up to 30 percent.
How much do Precious scissors cost?
Precious stays in the middle of the price range for Japanese-made shears. There is no per-model price list catalogued here; current prices are on the brand’s own web store at precious-p.com.
Does Precious make left-handed scissors?
It does. The Precious range carries left-handed builds as well as the standard right-handed cutting and thinning models.
Ratings & reviews
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