AMA
G.E. Betterton & Co Ltd
About AMA
In brief
AMA is a UK professional hair shears brand from distributor G.E. Betterton, in Japanese stainless steel for students and entry-level stylists.
Cutting Scissors 5.25–5.75 in
Profile updated Sep 2026 · 1 sources
Price
US$65–95Price band Under US$100 · BudgetTypical documented price, not a quoteWhere to buy
2 retailersBuying routes
Where to buy AMA
Retailers ScissorPedia has cataloged. Prices and stock are on each store’s site.
UK & Ireland 2 retailers
Maker’s own dealer information: official site ↗
Catalog map
The AMA range
4 models · 5.25–5.75 in
Cutting Scissors 3 models US$65–95Price band Under US$100 · Budget
Thinning Scissors 1 model US$90Price band Under US$100 · Budget
Pictured models
No reviewed model photography is available yet.
All 4 AMA model names
G.E. Betterton & Co Ltd, the Leatherhead, Surrey supplier with over 60 years in the trade, supplies AMA Japanese stainless steel shears for students and stylists building a first kit. UK stockists include Direct Hairdressing Scissors, Chris & Sons, and Salons Direct.
Overview
AMA is a professional hair shears brand positioned for students and entry-level stylists, distributed in the United Kingdom by Betterton Scissors. Betterton is an established distributor with over 60 years in the trade, also handling brands such as Joewell, DOVO, and Yasaka. AMA shears are made with Japanese stainless steel.
Product Range
AMA shears are well-suited to students and budget-conscious stylists building a first professional kit. The brand uses Japanese stainless steel, a well-regarded material choice in the entry-level professional tier. For current model names, sizes, and detailed specifications, the authoritative sources are the Betterton Scissors distributor and the UK retailer listings below.
Distribution
AMA is stocked in the UK by Direct Hairdressing Scissors, Chris & Sons, Alan Howard, Salon Supplies, Salons Direct, Prosharp Cornwall, and Aston & Fincher. Buyers outside the UK can check international delivery options with these retailers.
Sources
See Also
Product range overview
Four AMA models carry guide prices from US$65 to US$95. The entry-level range covers cutting and thinning tools for students, apprentices, and working professionals.
How AMA compares
Similar origin and adjacent price band. Brass rows differ; “—” means the field is not documented yet.
| Spec | AMAAMA | CobraCobra | ConceptConcept | DHDH |
|---|---|---|---|---|
| Country | — | — | — | — |
| Typical price | US$65–95Price band Under US$100 · Budget | US$195Price band US$100–200 · Entry-level | US$150Price band US$100–200 · Entry-level | US$140Price band US$100–200 · Entry-level |
| Steel | Japanese Stainless Steel | — | — | — |
| Edge type | — | — | — | — |
| Handles | — | — | — | — |
| Left-handed | — | — | — | — |
| Thinning | 1 models | 1 models | — | 2 models |
| Specialties | — | — | — | — |
| Founded | — | — | — | — |
Sources
- Direct Hairdressing Scissors (Wahl) — Handle Types (retailer educational)
Frequently Asked Questions
5 answers you can open one at a timeWho is behind the AMA shear brand?
AMA is a professional shear label supplied by G.E. Betterton & Co Ltd, a long-running UK supplier based in Leatherhead, Surrey.
Who are AMA scissors aimed at?
They sit in the budget price band, under US$100, with Japanese stainless steel in the blades, making them suited to stylists building a first professional kit.
What do AMA scissors cost?
Four AMA models carry guide prices from US$65 to US$95. Betterton and UK stockists such as Direct Hairdressing Scissors list current models and prices.
What types of scissors does AMA make?
The range centers on cutting scissors for everyday salon work.
Where can I buy AMA scissors?
AMA has a wide UK stockist network, including Direct Hairdressing Scissors and Chris & Sons. Betterton, as the brand owner, is the authoritative source for current models and pricing.
Ratings & reviews
Used AMA scissors? Rate them and share your experience to help other professionals choose.