AMA
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Budget Luxury
AMA is a budget-friendly professional hair shears brand distributed in the UK by Betterton Scissors, using Japanese stainless steel for student and entry-level stylists.
OverviewAMA is a professional hair shears brand positioned for students and entry-level stylists, distributed in the United Kingdom by Betterton Scissors. Betterton is an established distributor with over 60 years in the trade, also handling brands such as Joewell, DOVO, and Yasaka. AMA shears are made with Japanese stainless steel.Product...
Overview
AMA is a professional hair shears brand positioned for students and entry-level stylists, distributed in the United Kingdom by Betterton Scissors. Betterton is an established distributor with over 60 years in the trade, also handling brands such as Joewell, DOVO, and Yasaka. AMA shears are made with Japanese stainless steel.
Product Range
AMA shears are well-suited to students and budget-conscious stylists building a first professional kit. The brand uses Japanese stainless steel, a well-regarded material choice in the entry-level professional tier. For current model names, sizes, and detailed specifications, the authoritative sources are the Betterton Scissors distributor and the UK retailer listings below.
Distribution
AMA has a broad UK retail presence. Known stockists include Direct Hairdressing Scissors, Chris & Sons, Alan Howard, Salon Supplies, Salons Direct, Prosharp Cornwall, and Aston & Fincher. The brand does not appear to have any U.S. retail channels, meaning international buyers would need to arrange shipping from UK-based sellers.
Sources
Product Types
Where to Buy
Authorized Retailers
Retailers stocking AMA
ScissorPedia catalogues 2 retailers carrying AMA.
- Chris & Sons — UK
- DIRECT HAIRDRESSING SCISSORS — UK
Products
Products for this brand will be added soon.
Verified Sources
- Tertiary Direct Hairdressing Scissors (Wahl) — Handle Types (retailer educational)
Frequently Asked Questions
AMA uses Japanese Stainless Steel in their scissor lines.
AMA scissors are in the entry-level price tier (typically under $150). They compete with brands like Haito at a similar price point.
AMA is a budget-friendly professional hair shears brand distributed in the UK by Betterton Scissors, using Japanese stainless steel for student and entry-level stylists.
