AMA
G.E. Betterton & Co Ltd
Who it suits
AMA is a UK professional hair shears brand from distributor G.E. Betterton, in Japanese stainless steel for students and entry-level stylists.
Price position
$65–95 · tier 2 of 5
Profile completeness
6/9Profile coverage
- Models
- 4 catalogued
- Product types
- 1 documented
- Materials
- 1 documented
- Sources
- 1 cited
AMA belongs to the distributor that sells it. G.E. Betterton & Co Ltd, the Leatherhead, Surrey supplier with over 60 years in the trade, runs AMA as its house brand of Japanese stainless steel shears for students and stylists building a first kit. UK stockists include Direct Hairdressing Scissors, Chris & Sons, and Salons Direct.
Overview
AMA is a professional hair shears brand positioned for students and entry-level stylists, distributed in the United Kingdom by Betterton Scissors. Betterton is an established distributor with over 60 years in the trade, also handling brands such as Joewell, DOVO, and Yasaka. AMA shears are made with Japanese stainless steel.
Product Range
AMA shears are well-suited to students and budget-conscious stylists building a first professional kit. The brand uses Japanese stainless steel, a well-regarded material choice in the entry-level professional tier. For current model names, sizes, and detailed specifications, the authoritative sources are the Betterton Scissors distributor and the UK retailer listings below.
Distribution
AMA has a broad UK retail presence. Known stockists include Direct Hairdressing Scissors, Chris & Sons, Alan Howard, Salon Supplies, Salons Direct, Prosharp Cornwall, and Aston & Fincher. The brand does not appear to have any U.S. retail channels, meaning international buyers would need to arrange shipping from UK-based sellers.
Sources
See Also
Product range overview
Four AMA models are catalogued at $65 to $95. The entry-level pricing places AMA in the student and apprentice professional tier. Four builds cover both cutting and thinning functions at an accessible price for professionals building or refreshing their kit without a significant investment.
Where to Buy
AMA at a glance
- Budget
- Entry-level $100–200
- Makes
- Cutting Scissors
- Catalogue
- 4 models listed
Product Types
Where to Buy
Authorized Retailers
Retailers stocking AMA
ScissorPedia catalogues 2 retailers carrying AMA.
- Chris & Sons Online store — UK
- DIRECT HAIRDRESSING SCISSORS Online store — UK
Products
How AMA compares
Same listed origin, adjacent price tier. Rows tinted brass differ; "—" means the field is not documented yet.
Sources Reviewed
- Tertiary Direct Hairdressing Scissors (Wahl) — Handle Types (retailer educational)
Frequently Asked Questions
5 answers you can open one at a timeWho is behind the AMA shear brand?
AMA is the house brand of G.E. Betterton & Co Ltd, a long-running UK supplier based in Leatherhead, Surrey.
Who are AMA scissors aimed at?
They sit in the entry-level price band, with Japanese stainless steel in the blades, making them suited to stylists building a first professional kit.
What do AMA scissors cost?
AMA sits in the entry-level band for professional shears. Model pricing is not catalogued here; Betterton and UK stockists such as Direct Hairdressing Scissors list current prices.
What types of scissors does AMA make?
The range centres on cutting scissors for everyday salon work.
Where can I buy AMA scissors?
AMA has a wide UK stockist network, including Direct Hairdressing Scissors and Chris & Sons. Betterton, as the brand owner, is the authoritative source for current models and pricing.
Ratings & reviews
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