Brand Comparison Matrix
Compare shear brands side by side using manufacturing, warranty, sharpening, and dealer verification criteria.
Why this matrix matters
Brand marketing often blurs where and how shears are manufactured. Use this guide to benchmark any brand against verifiable criteria before you stock a salon or sign an education partnership.
Create a brand comparison matrix in your preferred spreadsheet and fill it in while working through each criterion below.
Comparison criteria
| Criterion | What to capture | Where to verify |
|---|---|---|
| Manufacturing origin | Forge location, finishing details, subcontractors | Brand site, factory registry filings, trade references |
| Steel disclosure | Specific alloy and hardness range | Technical spec sheets, Steel Types cross-check |
| Warranty & service | Length, transferability, approved sharpeners, turnaround | Warranty PDF, customer support |
| Serial tracking | Serial format, registration portal, anti-counterfeit steps | Packaging, customer registration records |
| Sharpening network | In-house vs third-party, training standards | Brand service center list, community feedback |
| Distribution control | Authorized dealer roster, MAP policy | Where to Buy, brand sales team |
Log findings in a spreadsheet and highlight unknowns—lack of documentation is itself a risk flag.
Step-by-step workflow
- Gather official documents: Download spec sheets, warranty PDFs, and dealer lists from the brand site.
- Cross-reference third parties: Check trade registries (Japan SG, Solingen guilds) and independent sharpeners for validation.
- Interview the brand rep: Ask about production volumes, lead times, and how they handle defects.
- Score each criterion (1–5): 1 = unverifiable, 5 = documented with third-party support.
- Calculate risk level: Sum scores and classify 0–12 as high risk, 13–20 moderate, 21–30 low.
Red flags to watch
- Broad claims like “Japanese steel” without alloy specifics
- Lifetime warranties that exclude sharpening-induced damage but require brand-exclusive service with no published network
- Dealer lists that include known counterfeit marketplaces
- “Made in” statements contradicted by customs paperwork or shipping origin
Using the matrix in practice
- Stylists: Compare brands before buying bundles at shows—ask vendors to fill the matrix live.
- Salon owners: Require the matrix in vendor onboarding; add it to your procurement SOP alongside pricing and financing.
- Educators: Validate brand partners before endorsing them in curriculum or stage work.
Next steps
- Duplicate the template in your preferred spreadsheet tool.
- Fill it out for your top three target brands this quarter.
- Share findings with peers via the Learning Hub community channel once available.