Precious

Our Commitment to Scissors One of the main attractions of [Beauty Scissors Online Store Precious] is undoubtedly the ‘affordability’ of our scissors! The secret behind these prices lies in our industry-first distribution channel. The typical scissor distribution route flows from the planning manufacturer, to the manufacturing factory, to the sales distributor… before reaching hairstylists and barbers. Naturally, margins and costs (labor costs, advertising expenses, etc.) accumulate throughout this distribution route. Do you know how much price fluctuation occurs from when scissors leave the factory until they reach the hands of hairstylists and barbers? Scissor prices increase by 3 to 5 times. With some dealers, increases of 10 times or more are not uncommon. In other words, if we can eliminate these expenses, scissor prices can be significantly reduced. ‘It’s not that expensive scissors have better quality, but rather that prices inflate during the distribution process.’ As long as intermediaries are involved, this reality won’t change. As a solution, Precious established the web-exclusive brand Precious, focusing scissor distribution solely on internet sales. By having our representative personally handle the planning, manufacturing, and sales of scissors consistently, we’ve achieved significant cost reduction. Furthermore, by limiting our sales method to internet-only sales (web sales), we’ve successfully minimized labor costs and advertising expenses that would normally be required for catalogs and sales staff. Beauty Scissors Online Store Beauty Scissors [Precious] is a scissor brand that meets everyone’s simplest requirement: ‘scissors with quality that everyone can accept and that anyone can afford.’ Steel Material and Price Relationship As some of you may know, scissor steel materials have rankings according to price as shown above. Generally distributed scissors under 50,000 yen use steel materials called stainless alloys, such as stainless steel or cobalt stainless. For scissors priced higher, there are cobalt alloys with high cobalt content, steel materials called V1 and V10, and cobalt special and CS materials that trade at twice the price. At the highest rank are steel materials called Super Gold, SG materials, and micro fine particle steel. Our store uses only high-quality steel materials, never using the cheap stainless materials mentioned above. ‘We want to keep prices low, but we cannot compromise on steel materials.’ The beauty scissors brand [Precious] was born from this demanding requirement. ‘High-quality scissors using the finest steel materials at affordable prices.’ This alone doesn’t create scissors that satisfy everyone. If the design is outdated or can’t keep up with current cutting techniques, no matter how much potential they have, they cannot be called the highest quality. To respond to the subtly changing cutting techniques each year, sensitivity to trends and craftsman skills are absolutely essential. Precious directly incorporates opinions from hairstylists and barbers nationwide, with our representative personally selecting steel materials and crafting each pair individually. In the scissors born from the connection between you and Precious, there are no standard catalog items. Scissors completed without any compromise between maker and user - isn’t this what truly represents the highest quality scissors? Precious can provide scissors that are one or two ranks above because of the sincere attitude toward cutting held by hairstylists and barbers.

About Scissors & Thinning Scissors Online Store [Precious] Representative Kazuteru Okuda While working at a scissor manufacturer, he was headhunted and transferred to a certain scissor brand. He served as factory manager at a state-of-the-art facility, crafting scissors for numerous celebrity hairstylists. After 3 years, he became independent. Seeking new techniques and discoveries, he traveled extensively both domestically and internationally for research purposes. He then opened a new sales-style scissors online shop, Beauty Scissors Online Store [Precious], specializing in scissors for hairstylists. Handling only scissors he personally crafted, he achieved the industry’s first direct craftsman-to-individual (hairstylist) web-exclusive sales with no intermediaries whatsoever. By limiting beauty scissor distribution to internet sales only, he made significant price reductions possible. I am Kazuteru Okuda, representative of Beauty Scissors Online Store [Precious]. Thank you very much for visiting our store. Rather than just a greeting, I’d like to share a bit about “Precious’s aspirations.” You all possess immeasurable potential as hairstylists and barbers, and I believe you have various ambitions. Whether you’re making your cutting debut and later becoming a top stylist or celebrity stylist, working as a hairstylist on the global stage, or taking on store management… none of these paths are easy. In pursuing these goals, choosing the right scissors and thinning shears - essential tools for you all - is crucial. Scissors don’t have the power to change your life or destiny. However, I believe there are scissors that gently support you toward your “aspirational self” and scissors that can change your perspective on life. At Precious, we want to provide you with such scissors. From aspiring hairstylists to top stylists, for those aiming one rank higher, why not walk toward your “aspirational self” together with Precious scissors?

About Us

Our Commitment to Scissors One of the main attractions of [Beauty Scissors Online Store Precious] is undoubtedly the ‘affordability’ of our scissors! The secret behind these prices lies in our industry-first distribution channel. The typical scissor distribution route flows from the planning manufacturer, to the manufacturing factory, to the sales distributor… before reaching hairstylists and barbers. Naturally, margins and costs (labor costs, advertising expenses, etc.) accumulate throughout this distribution route. Do you know how much price fluctuation occurs from when scissors leave the factory until they reach the hands of hairstylists and barbers? Scissor prices increase by 3 to 5 times. With some dealers, increases of 10 times or more are not uncommon. In other words, if we can eliminate these expenses, scissor prices can be significantly reduced. ‘It’s not that expensive scissors have better quality, but rather that prices inflate during the distribution process.’ As long as intermediaries are involved, this reality won’t change. As a solution, Precious established the web-exclusive brand Precious, focusing scissor distribution solely on internet sales. By having our representative personally handle the planning, manufacturing, and sales of scissors consistently, we’ve achieved significant cost reduction. Furthermore, by limiting our sales method to internet-only sales (web sales), we’ve successfully minimized labor costs and advertising expenses that would normally be required for catalogs and sales staff. Beauty Scissors Online Store Beauty Scissors [Precious] is a scissor brand that meets everyone’s simplest requirement: ‘scissors with quality that everyone can accept and that anyone can afford.’ Steel Material and Price Relationship As some of you may know, scissor steel materials have rankings according to price as shown above. Generally distributed scissors under 50,000 yen use steel materials called stainless alloys, such as stainless steel or cobalt stainless. For scissors priced higher, there are cobalt alloys with high cobalt content, steel materials called V1 and V10, and cobalt special and CS materials that trade at twice the price. At the highest rank are steel materials called Super Gold, SG materials, and micro fine particle steel. Our store uses only high-quality steel materials, never using the cheap stainless materials mentioned above. ‘We want to keep prices low, but we cannot compromise on steel materials.’ The beauty scissors brand [Precious] was born from this demanding requirement. ‘High-quality scissors using the finest steel materials at affordable prices.’ This alone doesn’t create scissors that satisfy everyone. If the design is outdated or can’t keep up with current cutting techniques, no matter how much potential they have, they cannot be called the highest quality. To respond to the subtly changing cutting techniques each year, sensitivity to trends and craftsman skills are absolutely essential. Precious directly incorporates opinions from hairstylists and barbers nationwide, with our representative personally selecting steel materials and crafting each pair individually. In the scissors born from the connection between you and Precious, there are no standard catalog items. Scissors completed without any compromise between maker and user - isn’t this what truly represents the highest quality scissors? Precious can provide scissors that are one or two ranks above because of the sincere attitude toward cutting held by hairstylists and barbers.

About Scissors & Thinning Scissors Online Store [Precious] Representative Kazuteru Okuda While working at a scissor manufacturer, he was headhunted and transferred to a certain scissor brand. He served as factory manager at a state-of-the-art facility, crafting scissors for numerous celebrity hairstylists. After 3 years, he became independent. Seeking new techniques and discoveries, he traveled extensively both domestically and internationally for research purposes. He then opened a new sales-style scissors online shop, Beauty Scissors Online Store [Precious], specializing in scissors for hairstylists. Handling only scissors he personally crafted, he achieved the industry’s first direct craftsman-to-individual (hairstylist) web-exclusive sales with no intermediaries whatsoever. By limiting beauty scissor distribution to internet sales only, he made significant price reductions possible. I am Kazuteru Okuda, representative of Beauty Scissors Online Store [Precious]. Thank you very much for visiting our store. Rather than just a greeting, I’d like to share a bit about “Precious’s aspirations.” You all possess immeasurable potential as hairstylists and barbers, and I believe you have various ambitions. Whether you’re making your cutting debut and later becoming a top stylist or celebrity stylist, working as a hairstylist on the global stage, or taking on store management… none of these paths are easy. In pursuing these goals, choosing the right scissors and thinning shears - essential tools for you all - is crucial. Scissors don’t have the power to change your life or destiny. However, I believe there are scissors that gently support you toward your “aspirational self” and scissors that can change your perspective on life. At Precious, we want to provide you with such scissors. From aspiring hairstylists to top stylists, for those aiming one rank higher, why not walk toward your “aspirational self” together with Precious scissors?