Pricing Services With Confidence
Build prices that cover costs, reward your skill, and feel transparent to clients.
Know your numbers
Break each service into time, labor, product, and overhead.
| Item | Example value |
|---|---|
| Service time | 60 minutes |
| Hourly rate goal | $80/hour |
| Labor cost (commissions, assistants) | $20 |
| Product cost | $5 |
| Overhead share (rent, software, insurance) | $12 |
| Target profit | 20% |
Suggested price = (Time × hourly rate) + costs + profit target.
Use the calculator
Download the Service Pricing Calculator and list every service. Include:
- Average minutes
- Stylist level
- Total cost inputs
- Desired profit %
Update quarterly—especially after rent increases or new education investments.
Communicate clearly
- Share price ranges on your website.
- Offer service tiers (junior, senior, master stylist).
- Explain what’s included (consultation, at-home guide, fringe trims between visits).
Review schedule
- Compare actual cost vs. target every quarter.
- Adjust services that fall below profit goals or take longer than planned.
- Celebrate wins with your team when margins improve.
Transparent pricing builds trust and keeps you confident behind the chair.