Marketing Your Shear Expertise
Turn technical know-how into loyal clients and education bookings with low-stress marketing habits.
Start with your story
Clients connect with passion. Outline:
- Your specialty (precision bobs, corrective cuts, textured shags).
- The tools you trust and why (mention ergonomics, steel, maintenance habits).
- Your education path and ongoing training.
Weekly marketing rhythm
| Day | Task | Why it matters |
|---|---|---|
| Monday | Post a quick tip video (30 seconds) about a common shear issue | Positions you as the go-to expert |
| Wednesday | Share a client testimonial or before/after | Builds trust |
| Friday | Highlight upcoming CE workshops or openings | Keeps your calendar full |
Use batch creation: film three clips in one session and schedule them.
Visual checklist
- Record in natural light against a tidy backdrop.
- Show close-ups of the technique (slide cutting, shear-over-comb).
- Add captions for viewers watching on mute.
Offer value without sounding salesy
- Create a “maintenance mini guide” PDF for new clients.
- Host monthly Q&A on Instagram or salon email list.
- Partner with educators to co-host demo nights.
Track basics
Fill the Service Pricing Calculator with marketing-driven services (e.g., “Precision Bob Makeover Package”) and monitor how promotions impact bookings.
Consistent, bite-sized storytelling beats sporadic big campaigns—make it a standing appointment just like sanitizing your tools.