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Auro is the in-house scissor line developed and retailed by Shear World International, a New York–based distributor of professional salon tools. The brand is trademarked in the United States and offered exclusively through Shear World’s website and direct sales channels.
Brand Overview
- Materials: All models are marketed as using cobalt alloy steel with computer-aided design and precision grinding.
- Design: Multiple handle geometries (offset, straight, crane) provide ergonomic choice for stylists and barbers.
- Positioning: Shear World promotes Auro as a value-driven import, claiming that equivalent shears cost roughly twice as much in the Japanese domestic market.
- Price Range: Approximately US $424–$499, positioning Auro in the mid-to-high professional tier.
Product Range
Auro offers a concise but versatile lineup:
- Cutting shears: M1 (offset), M2 (straight), and MC (crane).
- Barbering shear: 7.5″ offset model with long blades.
- Thinning/texturizing shears: multiple tooth counts (20, 30, 40) and a bi-level 30-tooth option.
Availability & Support
- Distributed solely via Shear World (shearworld.com).
- Ships nationwide from New York, with most orders dispatched within two business days.
- Customer service available by phone and email for professional stylists.
While the cobalt alloy construction and ergonomics are well-documented, some manufacturing details — such as the exact steel grade and confirmed place of production — remain unspecified. Independent long-term reviews are limited, but Auro is positioned as a practical, workhorse option for stylists seeking Japanese-inspired shears with strong support in the United States.
Product Types
Specialties & Features
Official Website
Company Information
- Parent Company:
- Shear World International
- Headquarters:
- New York, New York, USA
Where to Buy
Official Brand Websites
Auro is the in-house scissor line developed and retailed by Shear World International, a New York–based distributor of professional salon tools. The brand is trademarked in the United States and offered exclusively through Shear World’s website and direct sales channels.
Brand Overview
- Materials: All models are marketed as using cobalt alloy steel with computer-aided design and precision grinding.
- Design: Multiple handle geometries (offset, straight, crane) provide ergonomic choice for stylists and barbers.
- Positioning: Shear World promotes Auro as a value-driven import, claiming that equivalent shears cost roughly twice as much in the Japanese domestic market.
- Price Range: Approximately US $424–$499, positioning Auro in the mid-to-high professional tier.
Product Range
Auro offers a concise but versatile lineup:
- Cutting shears: M1 (offset), M2 (straight), and MC (crane).
- Barbering shear: 7.5″ offset model with long blades.
- Thinning/texturizing shears: multiple tooth counts (20, 30, 40) and a bi-level 30-tooth option.
Availability & Support
- Distributed solely via Shear World (shearworld.com).
- Ships nationwide from New York, with most orders dispatched within two business days.
- Customer service available by phone and email for professional stylists.
While the cobalt alloy construction and ergonomics are well-documented, some manufacturing details — such as the exact steel grade and confirmed place of production — remain unspecified. Independent long-term reviews are limited, but Auro is positioned as a practical, workhorse option for stylists seeking Japanese-inspired shears with strong support in the United States.
