Video Production Guide for Technique Demos
Shot lists, equipment, and workflow for filming shear technique demos and marketing content.
Video production workflow
| Phase | Tasks | Toolkit |
|---|---|---|
| Pre-production | Define goal, audience, script, shot list, crew | Script outline, shotlist, gear checklist |
| Production | Set up lighting/audio, capture A/B roll, collect b-roll and stills | Camera + lens kit, audio recorder, slate, lighting diagram |
| Post-production | Select clips, edit, color, captions, export | Editing software (Premiere, DaVinci), caption tools, branding assets |
| Publishing | Upload, write description, embed in Learning Hub | YouTube/Vimeo, CMS embed, analytics tracking |
Hair education content ideas
- Technique demos tied to Learning Hub guides.
- Maintenance myth-busting shorts.
- Client consultation walkthroughs.
- Equipment care micro lessons (sharpening, tension).
Equipment starter kit
- Mirrorless camera with 4K/60 capability.
- 24–70mm lens + macro option for detail.
- Three-point LED lighting kit + softboxes.
- Shotgun mic + lavalier for dialogue.
- Stable tripod + overhead arm.
On-set checklist
- Stage the workstation; hide clutter.
- Capture 10 seconds of room tone for audio bed.
- Record b-roll of tools, product usage, and client reactions.
- Note retakes in shot list for faster editing.
Post-production standards
- Keep edits under 6 minutes for technique modules; produce 60-second cutdowns for social.
- Add lower thirds (name, technique, guide reference).
- Bake in captions; export vertical + horizontal formats.
- Store final files in toolkit drive with metadata (date, topic, runtime).
Consistent video content elevates Learning Hub material and gives stylists visual reinforcement. Use the shotlist template to stay organized and connect every video back to guides and downloads.