Evaluating Educators & Guest Artists
Scoring sheets and checklists for vetting external educators and guest artists.
Vetting framework
| Category | Questions | Weight |
|---|---|---|
| Technical credibility | Are they certified? Do they have recent salon/session work? | 30% |
| Curriculum alignment | Does content map to Learning Hub clusters and current roadmap? | 25% |
| Delivery quality | Teaching style, pacing, demo clarity, engagement | 20% |
| Logistics & cost | Travel, kit requirements, pricing vs. ROI | 15% |
| Post-class support | Follow-up resources, Q&A access, recordings | 10% |
Log each candidate in a shared evaluation form so your whole team can review scores later.
Due diligence checklist
- Review portfolio + recent education gigs.
- Request outline + learning outcomes; map to curriculum template.
- Watch recorded session or attend live preview if possible.
- Verify insurance, licensing, and brand affiliations.
- Confirm AV and model requirements; align with salon capacity.
On-site scoring rubric
Use a 1–5 scale for each lens below during the class:
- Preparation: Arrives early, kit organized, objectives clear.
- Demonstration: Step-by-step clarity, camera use, addresses questions.
- Hands-on coaching: Provides individualized feedback, maintains safety.
- Brand integrity: Transparent about sponsorships, avoids conflicts with salon retail.
- Action plan: Offers take-home assignments or Learning Hub tie-ins.
Post-class workflow
- Collect learner feedback within 24 hours (quick form or Slack thread).
- Update your curriculum map with new content links.
- Archive recordings/slides in the toolkit drive with metadata.
- Decide on rebooking or contract adjustments based on scores and feedback.
Building a preferred roster
- Maintain scores + notes in a shared database; refresh annually.
- Rotate guest artists to cover different personas (student stylists, advanced cutters, salon owners).
- Negotiate bundle rates or co-branded events with top performers.
Risk management
- Include cancellation clauses and deliverable expectations in contracts.
- Provide clear guidelines on product usage, trademarks, and photography before class.
- Capture compliance proof (attendance, CE certificates) where required.
A structured evaluation keeps guest education aligned with your Learning Hub roadmap and protects ROI. Score every session, iterate your roster, and share standout resources across the network.